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When you have a Product Vision, you know what you’re standing for and you know what you’re not. You know what your product is going to look like and what it is not. If that doesn’t convince you why do you need a product vision: A Product Vision also guides your product strategy and aligns the team behind it. What is a product vision? A product vision is a description of the essence of your product. It is a statement that describes why your product exists and what differentiates your product from other similar products on the market. Your vision is a big picture of a product that will guide you to build your MVP or what’s your product like …

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