In a previous post I covered the concept of minimum viable product (MVP) as a means of  supporting learning and validation of ideas during product development. To complete the picture I would now like to address the concept of minimal marketable product (MMP), which is a version of the product that is just sufficient to go to market with. On the one hand, MVP is used to validate whether you’re on the right path in creating a product that is valuable for users while reducing the risk of failure and waste; MMP is, on the other hand, aimed at achieving short time-to-market while delivering the right functionality to provide value to customers.

A major challenge faced in product development, especially with newly introduced products, is to validate whether or not the product solves problems and delivers value to it’s target group. It is common practice to develop products based on assumptions without involvement of real users. As a consequence the risks of failure and waste of costs is accepted. Even expensive market analysis cannot eliminate uncertainty about the product’s value to real users. Obtaining valid feedback and learn from a product that doesn’t exist yet can be difficult, which leads to a high degree of uncertainty in terms of features the product should contain. Why would you take that risks while real users are available to support you gathering insights and validate the product? The …

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