Tag: User Testing

Launch Products powered by Minimal Marketable Product

In a previous post I covered the concept of minimum viable product (MVP) as a means of  supporting learning and validation of ideas during product development. To complete the picture I would now like to address the concept of minimal

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Product Development powered by Minimal Viable Product

A major challenge faced in product development, especially with newly introduced products, is to validate whether or not the product solves problems and delivers value to it’s target group. It is common practice to develop products based on assumptions without

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