🕯️ Advent of Insight · Day 20 – Measuring What Matters

Measuring what matters sounds obvious — yet most dashboards reward motion, not meaning.
Metrics are lenses, not laws. They sharpen what you choose to see but can also blind you to what truly counts.
When you measure, ask not only what’s easy, but what’s essential.
If a number can’t tell the story of value, it’s not your North Star — it’s just light pollution.

→ Related: KPIs and the North Star Metric