“Let’s just get started” sounds pragmatic and action-oriented. In reality, it often postpones the hard conversations — and shifts the cost of missing clarity into the future. This post explores why rushing the start is one of the most expensive decisions organisations make.

Organizations produce endless documents to create alignment — strategies, roadmaps, OKRs, decks. Yet misalignment persists. This post explains why alignment cannot be written down and why conversation, not documentation, is the real work.