The North Star metric was meant to bring clarity and alignment — one guiding light to steer decisions. But somewhere along the way, every team, product, and feature wanted its own. This post explores how multiplying “North Stars” turns strategy into noise, weakens focus, and creates illusionary alignment — and what it takes to bring real coherence back.

In today’s fast-moving teams, it’s easy to confuse collaboration with role overlap. But when product and delivery mix too much, responsibilities get fuzzy — and the cost shows up in missed outcomes, frustrated teams, and reactive work. This post breaks down why role clarity isn’t bureaucracy — it’s the foundation of alignment, ownership, and real progress.