The North Star metric was meant to bring clarity and alignment — one guiding light to steer decisions. But somewhere along the way, every team, product, and feature wanted its own. This post explores how multiplying “North Stars” turns strategy into noise, weakens focus, and creates illusionary alignment — and what it takes to bring real coherence back.

OKRs is a holistic method to cope with goals and performance at all levels of an organization and keeps the organization aligned.