Tag: Online Shops

Some time ago we implemented an online shop for a large food discounter. A couple of weeks after the launch, statistics showed that the implemented product page [1] in the shop had been rarely visited. Actually there was nothing wrong with this product page. If anything, it was a very thoughtful one, with a nice clear layout and a quite complex, but reasoned backend logic. The customer put a lot of energy into mapping all possible business scenarios, specifying details and possible exceptions. The user experience guys were happy. Everything was perfect.

Checking out a shopping cart or shopping cart checkout flow is the process that comes after shopping. This happens when the userĀ is done adding products to his basket. In the checkout phase, aĀ shopping basketĀ filled with items becomes an actual order. This is an essential process in any online shop, since this is when users convert to buyers. With this objective, the checkout process should boost usersĀ confidenceĀ in the online shop and run smoothly. In this post we won’t focus on the layouts and contents of eachĀ pageĀ that is part of the checkout flow but on the flow itself. Pages of the checkout flow, for example cart details, will be covered in additional postsĀ that will follow. The checkout process startsĀ after you have added …

Shopping Cart Checkout – What You Need To Know! Read more »