The North Star metric was meant to bring clarity and alignment — one guiding light to steer decisions. But somewhere along the way, every team, product, and feature wanted its own. This post explores how multiplying “North Stars” turns strategy into noise, weakens focus, and creates illusionary alignment — and what it takes to bring real coherence back.
Clarity of roles is what makes the What-How separation work. In this post, we explore which roles own the what, which own the how, and which bridge the gap. By defining ownership clearly, teams can reduce conflict, avoid blurred accountability, and deliver value faster.
Confusing the what and the how in product development leads to unclear roles, poor outcomes, and wasted effort. This post explores why separating these two dimensions is critical for building the right thing — the right way — and how your team can benefit from this clarity.
Fast companies don’t get slow overnight—they stop listening first. Broken feedback loops are the invisible rot behind strategic drift, bloated delivery, and disengaged teams. If you’re not learning, you’re not agile.
Impact Mapping helps teams break free from the feature factory mindset and align their work with real business goals. By focusing on behavioral change instead of just outputs, teams can eliminate waste, improve collaboration, and drive meaningful results. Learn how this powerful technique transforms chaos into clarity.