Organizations love to copy “what works” elsewhere — proven frameworks, successful team structures, or shiny process models. But what made another company thrive can quietly paralyze yours. This post breaks down the best practice myth and shows why true progress comes from understanding your own context, not copying someone else’s.

The North Star metric was meant to bring clarity and alignment — one guiding light to steer decisions. But somewhere along the way, every team, product, and feature wanted its own. This post explores how multiplying “North Stars” turns strategy into noise, weakens focus, and creates illusionary alignment — and what it takes to bring real coherence back.